Case Studies
Real campaigns, real results — a look at how strategy and personalization have driven measurable growth.
EVENT MARKETING • DYNAMIC PERSONALIZATION
InnerCircle: From invitation to belonging.
A personalized campaign that connected the digital invitation to the in-person experience.
83%
Registration-to-attendance rate
EVENT MARKETING • COMMUNITY ENGAGEMENT
Holiday Extravaganza: Celebration powered by community.
A coordinated, multi-society campaign for Georgia’s technology community.
150+
Attendees
50%
Year-over-year attendance growth
EVENT MARKETING
The Owned Media Transformation.
A half-day conference covering answer engine optimization, email marketing, podcast marketing, and video marketing.
100+
Attendees
200+
Qualified clicks to sponsor case studies
EVENT MARKETING • LINKEDIN OUTREACH
What’s Next in MarTech?
A multi-panel event focused on discussions about what’s next in marketing and technology. The event relaunched TAG Marketing Society programming.
185%
Attendance growth YOY
100+
Attendees
EVENT MARKETING • DYNAMIC PERSONALIZATION
Harvard Alumni Day: From personalized invitation to standing-room-only.
A collaborative campaign that made expertise, belonging, and participation feel personal.
85% Registration to attendance rate
Estimated attendance rate
CASE STUDY COMING SOON
EVENT MARKETING • DYNAMIC PERSONALIZATION
Leaders in Engineering.
A personalized campaign for a Harvard Alumni in Tech event featuring thoughtful engineering conversations and alumni networking.
110
Registrations
70
Attendees
CASE STUDY COMING SOON