Selected portfolio
Strategy in action. Work with purpose.
I connect marketing strategy, hands-on execution, and practical education to help organizations reach people, grow revenue, and turn ideas into measurable outcomes.
Community, lifecycle, and event marketing
Harvard Alumni in Tech
I lead content strategy and build repeatable marketing systems that help a global alumni community promote events, strengthen engagement, and extend the value of each experience beyond a single moment.
Leaders in Engineering, San Francisco
I supported the event journey with audience-centered messaging and a sequence of personalized visuals designed to help registrants see themselves as part of the experience before they arrived.
Harvard Alumni Day Roundtable
A discussion-led campaign used a personalized invitation sequence, reserved-seat visual, and matching attendee badge to reinforce that each person’s perspective belonged in the room.
The Momentum Fund
I developed a campaign system that connects fundraising, storytelling, community recognition, and ongoing engagement rather than treating the donation as a one-time transaction.
- Campaign goal: $50,000.
- Created the Givebutter landing-page strategy and campaign messaging.
- Developed a multi-email sequence covering mission, impact, stories, progress, reminders, and the final appeal.
- Created the founding-supporter recognition concept and interactive donor-wall direction.
- Collected testimonials and permissions for reuse across email, social media, and the landing page.
This campaign is currently active and still taking shape. I’m excited to share the results at the end of the year.
Event marketing and community growth
TAG Marketing Society
I created marketing campaigns for professional events and developed the sponsor impact report. The work combined audience insight, consistent promotion, sponsor visibility, and measurable event growth across email and LinkedIn.
InnerCircle
A personalized campaign connected the digital invitation to the in-person attendee experience and reinforced belonging.
60 registrations, 50 attendees, and 50% nonmember attendance.
View case study
The Owned Media Transformation
A half-day event explored how brands can strengthen their owned-media ecosystem across websites, email, podcasts, social media, SEO and answer-engine optimization, and interactive video.
Holiday Extravaganza
A coordinated campaign used community messaging, leadership visibility, sponsor recognition, social proof, and urgency to grow the annual celebration.
150+ attendees.
View case study
What’s Next in MarTech?
A multi-panel event relaunched TAG Marketing Society programming with a focused LinkedIn campaign and timely marketing-technology content.
100+ attendees.
Case-study page in developmentEvent marketing and program storytelling
Emory University, Goizueta Business School
Event Marketing
I led promotion for MSBA conferences, speaker series, and events, including AI in Today’s Business Landscape, AI, Data Analytics, and Career Strategies in Financial Services, and the Women’s Leadership and Empowerment Conference.
My work included event messaging, speaker promotion, LinkedIn content, email campaigns, landing pages, promotional collateral, on-site event experience strategy, and post-event content reuse.
The Practicum Pinnacle
I created and published a newsletter featuring case studies from MSBA practicum projects. Working with the program’s managing director, I translated complex student and client work into accessible stories that highlighted real-world impact and showcased the value of the practicum experience.
MSBA Analytics Practicum Overview
I developed the script and creative narrative for a program video, collaborating with Emory’s media team to turn a complex academic offering into a clear and engaging story for key audiences.
Program Visibility Through Owned Social Channels
I managed content for the program’s LinkedIn presence and supported Instagram, creating posts that highlighted student experiences, faculty expertise, events, milestones, and practicum outcomes.
Content was adapted for the audience and context of each platform to strengthen engagement and increase program visibility.
Marketing education
I love teaching digital marketing!
From public-library workshops to university-affiliated boot camps and nearly 700 tutoring sessions, I translate complex digital marketing concepts into clear, relevant lessons people can apply right away.
Start:ME Atlanta
As a volunteer instructor and mentor, I taught four practical, two-hour workshops for entrepreneurs from underserved Atlanta communities. The sessions focused on customer acquisition, stronger digital visibility, and tools participants could put to work in their businesses immediately.
I also mentored entrepreneurs one-on-one, helping them work through marketing challenges, clarify strategy, and build confidence.
One especially meaningful moment was celebrating with a fellow mentor and our mentees after the entrepreneurs won funding prizes to invest in their businesses.
Building Community Through Microbusinesses
Start:ME Entrepreneurs Build Networks and Their Businesses
Digital marketing instruction
My teaching work grew from community workshops into boot-camp instruction and personalized support for learners across major university programs.
Senior Digital Marketing Educator, edX
Completed nearly 700 one-on-one digital marketing tutoring sessions.
Instructional Specialist, Georgia Tech Digital Marketing Boot Camp
Promoted from Teaching Assistant to support instruction, assist with lectures, and help learners connect campaign strategy to execution.
Senior Digital Marketing Tutor, 2U
Supported learners in boot camps affiliated with Michigan State, Pepperdine, Georgia Tech, the University of Toronto, the University of Texas, and UC Berkeley.
Teaching Assistant, Georgia Tech Digital Marketing Boot Camp
Joined the instructional team for Georgia Tech’s first digital marketing boot camp before advancing to Instructional Specialist.
Digital Marketing Workshop Instructor, YouMake Miami
Led two-hour workshops and offered individual and group guidance for marketers, entrepreneurs, students, and small-business owners.
Georgia Tech Digital Marketing Boot Camp
My style is casual, interactive, and grounded in relatable industry examples. Students learn not only what a strategy is, but how to implement it and connect daily actions to long-term goals.
“Nicole’s field experience was invaluable to me. She could break down the elements of a digital campaign and tie them directly back to the curriculum. Her teaching style is very engaging and informative, and her preparation was meticulous.”Brian Fabrizio Student testimonial, Jan 2022
“Nicole is an incredible resource as an educational professional. Her flexibility, compassion, broad knowledge base, dedication, and willingness to go above and beyond set her apart.”Andrew Connor Student testimonial, Jan 2022
Growth marketing
Ohh! Lashes
I built lead-generation and retention programs for an upscale eyelash and eyebrow studio that also offered professional training and wholesale products.
Successful Lead Generation With Yelp
After the business moved into a studio three times larger and expanded its team, it needed a dependable source of new clients and recurring revenue. I developed a targeted Yelp acquisition program, supported by a clear sales funnel and disciplined measurement.
- 62 new customers directly attributed to Yelp at a $56 acquisition cost.
- 27% of 231 new customers attributed to Yelp.
- Manually reviewed client waivers and CRM records to connect lead sources with initial and recurring revenue.
- Used enhanced listing features, check-in offers, targeted ads, and a defined conversion framework.
Campaign period: April 16 to October 30, 2018. The return shown here is expressed as return on ad spend, based on $30,000 in revenue divided by $3,500 in ad spend.
Paid two-day eyelash-extension workshop
I conceived and launched a paid professional training workshop, wrote the promotional copy, and provided creative direction while collaborating with a designer on campaign and participant materials.
- Ran Facebook advertising to recruit participants.
- Taught the business and marketing portion of the program.
- Supported the training offer with branded certificates and participant materials.
Financial-services marketing
Miami Postal Service Credit Union
I developed integrated campaigns, member promotions, and digital banking initiatives that supported growth from $46 million to $86 million in assets.
Certificate of Deposit Direct-Mail Campaign
To support growth at the Pinecrest branch, I developed a targeted direct-mail campaign for higher-income homeowners living within five miles of the location. The campaign paired a playful “Nutty Squirrel” creative concept with a competitive certificate-of-deposit offer designed to attract substantial new deposits.
My contribution: campaign strategy, audience targeting, promotional copy, offer positioning, and creative direction in collaboration with design and production partners.
The campaign generated $14.5 million in new certificate of deposit accounts while staying within a $5,000 direct-mail budget.
One Car Sale, Three Relevant Messages
For the credit union’s first member-exclusive car sale, I created three versions of the direct-mail campaign so the imagery and message would feel relevant to members at different life stages. I wrote the copy and provided creative direction while collaborating with a designer.
Younger members
An energetic, aspirational message centered on freedom, possibility, and getting behind the wheel.
Family-oriented members
A practical message connecting the vehicle to family responsibilities, quality, and everyday value.
Members age 55 and older
A nostalgia-led message using memories of classic cars to make the promotion personally relevant.
Campaign result: The first car-sale promotion generated 51 auto loans totaling approximately $1.2 million.
Member acquisition, lending, and digital banking
I wrote campaign copy, established positioning, and provided creative direction in collaboration with designers across direct-mail, lending, car-sale, and digital-service promotions.
- Promoted numerous member-exclusive car sales following the success of the first event.
- Supported a home-equity campaign that generated approximately $660,000.
- Developed local business partnerships and member-acquisition initiatives.
- Introduced and promoted internet banking, electronic bill payment, and e-statements.
Copywriting and creative direction
The campaigns below show a range of promotional concepts developed for member-exclusive auto events. They are displayed together so the evolution of the campaign work is easy to compare.
Let’s work together
Need strategy you can act on?
I bring together audience insight, practical execution, and clear instruction for marketing projects, workshops, and learning experiences.