Dynamic Personalization Content Strategist
Lead with strategy.
Win with dynamic personalization.
I turn generic marketing into relevant, timely, and human experiences that connect with the right person in the right way at the right time.
How the pieces connect
Strategy, teaching, and personalization are all part of the same story.
I have spent my career developing marketing strategies, building audiences, and connecting campaigns to real organizational goals. Working across financial services, higher education, professional communities, and entrepreneurship programs taught me that effective marketing begins with understanding the audience, not simply choosing another tactic.
Teaching more than 700 digital marketing sessions strengthened my ability to make complex ideas clear and practical. That combination of strategy, execution, and education now shapes my work in full-funnel marketing, dynamic personalization, and workshops.
Featured Case Studies
Strategy in action.
Proof in the work.
A selection of campaigns, content, and digital experiences designed to engage audiences, strengthen brands, and move people to action.
Event Marketing • Dynamic Personalization
InnerCircle: From invitation to belonging.
A personalized campaign that connected the digital invitation to the in-person experience.
Event Marketing • Community Engagement
Holiday Extravaganza: Celebration powered by community.
A coordinated, multi-society campaign for Georgia’s technology community.
Event Marketing • Dynamic Personalization
Harvard Alumni Day: From personalized invitation to standing-room-only.
A collaborative campaign that made expertise, belonging, and participation feel personal.
Event Marketing
The Owned Media Transformation.
A half-day conference covering answer engine optimization, email marketing, podcast marketing, and video marketing.
Event Marketing • LinkedIn Outreach
What’s Next in MarTech?
A multi-panel event focused on discussions about what’s next in marketing and technology. The event relaunched TAG Marketing Society programming.
Event Marketing • Dynamic Personalization
Leaders in Engineering.
A personalized campaign for a Harvard Alumni in Tech event featuring thoughtful engineering conversations and alumni networking.
Teaching & Workshops
Marketing strategy people can actually use.
I teach practical workshops that help marketers, entrepreneurs, small business owners, and teams turn strategy into action through content, AI, and dynamic personalization.
Teaching experience includes Georgia Tech’s Digital Marketing Boot Camp and Emory University Goizueta Business School’s Start:ME Atlanta.
Teaching in Action
Dynamic Message Visuals™ for Email Marketing
A four-week applied workshop series
Learn how to turn audience insights and data into personalized email experiences that capture attention and move recipients toward action.
Led by Nicole SoltauDynamic Personalization Content Strategist and Marketing Instructor
Go beyond first-name personalization
Learn how to turn audience insights, data, and context into Dynamic Message Visuals™ that make email experiences more relevant and purposeful.