What's Next in MarTech
185% attendance growth — 100+ attendees
Campaign Overview
This was the first structured event promotion campaign developed for the TAG Marketing Society — with no dedicated marketing budget and no established playbook to draw on. The society needed to reach senior Atlanta-based marketing decision-makers, including Heads of Marketing, Directors, and VPs, and generate strong momentum to relaunch the organization’s programming.
The Goals
Primary objective: Generate up to 100 registrations.
Secondary objective: Drive 30% non-member registrations to support TAG’s membership growth pipeline.
The Target Audience
Senior marketing decision-makers in Atlanta, including Heads of Marketing, Marketing Directors, and VPs of Marketing.
Marketing Strategy
Outreach targeted Heads of Marketing, Directors, and VPs of Marketing at leading Atlanta companies directly on LinkedIn. Messaging leveraged social proof and fear of missing out by highlighting well-known companies already registered to attend, while positioning the event as a high-value networking opportunity to discuss emerging trends in MarTech and AI. Following the event, recap posts thanked sponsors and hosts, and speakers were invited onto the Martech on My Mind podcast to extend visibility well beyond the event itself.
Key Messages
Primary message:
- Timely Topic: The future of MarTech and the rise of AI.
- Expert Panel: Insights from experienced marketing leaders.
Supporting messages:
- Social Proof: Registrations from well-known Atlanta companies.
- Networking: Opportunity to connect with marketing professionals.
Key Visuals
[Add the What’s Next in MarTech event flyer and LinkedIn panelist/speaker graphics here.]