Experience built around strategy, relevance, and results.

SELECTED IMPACT

• •Developed promotional strategies that drove record event attendance, including an approximately 185% increase for a relaunched program.
• •Created personalized email experiences, audiograms, GIFs, social carousels, and campaign assets designed to stop the scroll.
• •Led volunteer planning teams and partnered with sponsors to strengthen visibility, engagement, and long-term value.
• •Managed the Society’s LinkedIn presence and promotional calendar.

SELECTED IMPACT

• •Develop lifecycle email campaigns that guide audiences from initial awareness through registration, event participation, post-event follow-up, and continued community engagement.
• •Partner with the web development team to shape the organization’s website content structure, messaging, user experience, and conversion paths.
• •Plan and execute integrated event marketing campaigns across email, LinkedIn, landing pages, and digital content.
• •Incorporate dynamic personalization into campaign visuals and email experiences to create greater relevance, connection, and belonging.
• •Lead content and editorial strategy, including campaign messaging, content calendars, newsletters, promotional materials, and audience communications.
• •Provide strategic and creative direction to cross-functional contributors, helping maintain consistency across campaigns, platforms, and brand assets.
• •Develop fundraising and donor communications, including campaign strategy, landing-page messaging, email sequences, and supporter engagement.
• •Create repeatable marketing resources, campaign frameworks, and event playbooks that guide event leads through planning, promotion, sponsorship, attendee communications, and post-event engagement.

SELECTED IMPACT

• •Created and maintained the Instagram and LinkedIn social media calendar.
• •Developed a comprehensive marketing plan.
• •Oversaw the creation of creative assets and provided strategic direction to a cross-functional marketing team to maintain alignment with brand and campaign goals.
• •Provided leadership and guidance to the collaborative marketing team, supporting the timely delivery of campaigns and assets.

SELECTED IMPACT

• •Led marketing for the annual Women’s Conference, Business Analytics Conference, speaker series, and program events.
• •Executed segmented and personalized HubSpot email campaigns to improve outreach, opens, and click-throughs.
• •Managed social media strategy, launched LinkedIn campaigns, and partnered with the central communications team on brand consistency.
• •Produced a quarterly newsletter and built event landing pages through the university CMS.

SELECTED IMPACT

• •Supported integrated marketing campaigns for the Master of Science in Business Analytics program and its signature events.
• •Created email, social media, website, and promotional content to engage prospective students and the wider business analytics community.
• •Developed campaign assets and coordinated cross-channel communications with internal partners.

SELECTED IMPACT

• •Completed more than 700 one-to-one digital marketing tutoring sessions.
• •Maintained a 4.9 out of 5 learner feedback score.
• •Supported homework, capstone projects, research, and professional marketing portfolios.

SELECTED IMPACT

• •Created an action plan to increase the enrollment of women in MBA programs.
• •Analyzed LinkedIn advertising and landing-page performance to identify conversion opportunities.
• •Reviewed Marketing Cloud sequences and recommended personalization to improve email engagement.
• •Initiated Google Ads and Salesforce integration planning to calculate cost per lead and enrollment.

SELECTED IMPACT

• •Earned a 91% Net Promoter Score as part of the instructional team.
• •Taught and supported lead generation, conversion funnels, SEO, paid media, analytics, CRM, retargeting, and marketing automation.
• •Led office hours, graded assignments, and advised learners on academic and career growth.

SELECTED IMPACT

• •Delivered workshops through Miami-Dade Public Libraries, YouMake Miami, Lotus House, and SHINE Medicare Counseling.
• •Taught email marketing, conversion funnels, Yelp lead generation, and social content planning.
• •Translated technical marketing concepts into approachable, immediately useful lessons.

SELECTED IMPACT

• •Doubled lead generation through Yelp, contributing approximately a quarter-million dollars in new and recurring business.
• •Created automated email flows and campaigns using Mindbody and Mailchimp.
• •Developed referral and loyalty programs and helped launch a two-day paid training workshop.

SELECTED IMPACT

• •Helped grow the credit union from approximately $46 million to $86 million in assets within six years.
• •Generated $14.5 million in new certificate accounts through a $5,000 direct-mail campaign.
• •Planned and executed annual car sales and generated more than $10 million in loan volume across the program.
• •Implemented internet banking, electronic bill payment, e-statements, online applications, and financial calculators.
• •Built partnerships with more than 40 local businesses to offer credit-union services as an employee benefit.