Welcome Aboard!

Meet the Social Lead and Support Organizers

Allinson Ziolkowski – Lead Organizer

Allinson joined WordCamp Miami as the lead organizer for Social Media & PR Communications. Allinson is an experienced marketing leader working with cross-functional teams in leading integrated marketing campaigns that achieve business goals and promote the company’s mission and values all-while engaging with the consumers’ feelings and interests to build brand loyalty, love and trust.

Nicole Soltau – Support Lead Organizer

Nicole is a digital marketing strategist and instructor. She is currently located in Miami and enjoys teaching workshops to small business owners. entrepreneurs, solopreneurs and to students. She is the creator of the P.O.W.E.R. Framework and her mission is to empower small businesses and students by providing access to affordable digital marketing content and tutorials.

CAMPAIGN BRIEF

CREATIVE BRIEF

BRAND AND INDUSTRY

WordCamps are casual, locally-organized gatherings that range from meetups to conferences. Their main focus is WordPress and other forms of freely available, open-source personal publishing software. Even though WordCamps usually have a scheduled program that brings in multiple speakers for a specific topic, everyone gathers and discusses projects based on their shared passions.

Industry: Tech/Conferences

OBJECTIVES

Increase website visits

Increase WordCamp Miami’s attendance by 20%

Increase Brand Awareness by 25%

Increase ticket sales by 20%

CAMPAIGN TYPE

Organic Social/Email

CAMPAIGN GOALS

Sales, website traffic,

KPI’s

CTR, CVR, visits, impressions, purchase completions

LOCAL TARGETING

Attendees are mostly located in Florida, Miami-Dade and Broward

BUDGET $15

FLIGHT LENGTH 45 days

DAILY BUDGET $0

AUDIENCE TARGETING

Age 21-50

Gender, Male, Female, Non-Binary

Location- Miami-Dade and Broward

Income- $25 k plus

Interests- tech, word press, digital marketing, graphic and web design

Career- web developers, graphic designers, digital marketers

OBJECTIVES

To increase ticket sales by positioning WordCamp Miami as a fun and casual conference where attendees can come to meet other like-minded people and learn more about everything WordPress. We also want to infuse Miami culture to make attending even more worthwhile, because….. who doesn’t want to visit Miami?!

CAMPAIGN SUMMARY

There’s a lot to learn that applies specifically to the WordPress community, like how to design themes, change or create custom plugins or work with other developers. But if you’re not a developer, there are also plenty of talks unrelated to WordPress at WordCamp Miami, including sessions on finding freelance clients, how security is crucial for success, digital marketing, and more! Everyone who attends can learn something new regardless of their coding skillset. Even if your interest lies outside of WordPress-specific subjects, regarding WP as a whole you’ll come away inspired by the passion for creating and sharing that all the talented and friendly members of the community will have shared with you through all of their sessions.

It’s very affordable

There are a lot of benefits to attending WordCamp Miami. There are over 70 speakers/panelists at this event, and the ticket price ( $50) includes most meals (breakfast, lunch, snacks) and swag, as well as after-parties and networking socials! It’s one of the most affordable tech conferences in the area.

TARGET AUDIENCE

Bloggers / Writers, Web Designers,Developers / Coders ,Front-End Developers,WordPress Users.Online Store Owners ,Online Marketers,Freelancers.Students / Kids,Teachers

ATTITUDE

MESSAGING

DELIVERABLES

1 JPG or PNG
- Max file size: 150KB
- Size: 300 x 250 pixels
- Headline: WordPress 101 Beginners Workshop
- Headline 2: Over eight hours of value packed information
- CTA: View Schedule

VISUAL CONSIDERATIONS

This year we used a beach/tropical theme since the conference was held in Miami, and incorporated WordPress mascot Wapuu.

VISUAL CONSIDERATIONS AND ASSETS

STRATEGY & TACTICS

Objective: Increase brand awareness BY 20%
Strategy

Tactics

Objective: Increase ticket sales by 20 % or exceed 1000 attendees

Strategy

Tactics

FUNNEL

RESULTS

Over 1000 attendees

CHALLENGES

The biggest challenge was working with a $0 budget. We spent $15 for Buffer, a social media scheduler but that was it.
The lack of access to web analytics made it very difficult to track and analyze our efforts.

MISSED OPPORTUNITIES

More active outreach could have been to colleges and universities to promote WordCamp Miami to students. This would have increased the sale of conference tickets.

We implemented a content bucket, a collection of content ideas used to create the content for specific days of the week. Our content themes included Motivational Mondays, Kids Camp Tuesdays, Wednesday Digital Marketing Tips and Workshop Highlights, Thursday TBT, and Funny Fridays.