WordCamps are casual, locally-organized gatherings that range from meetups to conferences. Their main focus is WordPress and other forms of freely available, open-source personal publishing software. Even though WordCamps usually have a scheduled program that brings in multiple speakers for a specific topic, everyone gathers and discusses projects based on their shared passions.
Increase website visits
Increase WordCamp Miami’s attendance by 20%
Increase Brand Awareness by 25%
Increase ticket sales by 20%
Sales, website traffic,
CTR, CVR, visits, impressions, purchase completions
Attendees are mostly located in Florida, Miami-Dade and Broward
Gender, Male, Female, Non-Binary
Location- Miami-Dade and Broward
Income- $25 k plus
Interests- tech, word press, digital marketing, graphic and web design
Career- web developers, graphic designers, digital marketers
To increase ticket sales by positioning WordCamp Miami as a fun and casual conference where attendees can come to meet other like-minded people and learn more about everything WordPress. We also want to infuse Miami culture to make attending even more worthwhile, because….. who doesn’t want to visit Miami?!
There’s a lot to learn that applies specifically to the WordPress community, like how to design themes, change or create custom plugins or work with other developers. But if you’re not a developer, there are also plenty of talks unrelated to WordPress at WordCamp Miami, including sessions on finding freelance clients, how security is crucial for success, digital marketing, and more! Everyone who attends can learn something new regardless of their coding skillset. Even if your interest lies outside of WordPress-specific subjects, regarding WP as a whole you’ll come away inspired by the passion for creating and sharing that all the talented and friendly members of the community will have shared with you through all of their sessions.
It’s very affordable
There are a lot of benefits to attending WordCamp Miami. There are over 70 speakers/panelists at this event, and the ticket price ( $50) includes most meals (breakfast, lunch, snacks) and swag, as well as after-parties and networking socials! It’s one of the most affordable tech conferences in the area.
Bloggers / Writers, Web Designers,Developers / Coders ,Front-End Developers,WordPress Users.Online Store Owners ,Online Marketers,Freelancers.Students / Kids,Teachers
This year we used a beach/tropical theme since the conference was held in Miami, and incorporated WordPress mascot Wapuu.
Objective: Increase brand awareness BY 20%
Objective: Increase ticket sales by 20 % or exceed 1000 attendees
We implemented a content bucket, a collection of content ideas used to create the content for specific days of the week. Our content themes included Motivational Mondays, Kids Camp Tuesdays, Wednesday Digital Marketing Tips and Workshop Highlights, Thursday TBT, and Funny Fridays.
Strategy, 1 story per day, 2-3 reg posts daily starting Jan 1, 2020