Digital Marketing Workshops

 Hey guys! I’m super excited to announce that I will be teaching weekend Digital Marketing workshops at YouMake Miami Co-Working space located in the Miami-Dade Public Library ( Hammocks location).  The first workshop will be on Lead Generation with Yelp and I will be sharing a case study of a campaign I ran that generated almost 800% ROI.

This workshop is for solopreneurs, entrepreneurs and  small to mid sized businesses which fall in the Shopping, Restaurants, Home and Local Services, Beauty and Fitness industries.

I will be covering strategies for both Enhanced listings (paid) and Free Yelp listings.

  • Learn what you need to know before spending money on Yelp
  • Learn how to use Yelp without spending money on Ads
  • Learn what went wrong with your previous Yelp marketing campaign

Topics covered

  • How to optimize your listing for the search engines
  • How to increases your chances of your reviews being published
  • How to build your business one review at a time 
  •  What to do with unpublished reviews ( they are still very valuable)
  • How to convert traffic and leads from Yelp into customers
  • How to measure the effectiveness of your listing and your ads
  • How to integrate email marketing and FB retargeting with Yelp
  • Marketing Beyond The Click

Learn how to read activity reports to help with the optimization of your sales funnel

I will be discussing Yelp reviews and my experience of building up to 71 reviews only to have 25 recommended. If this happened to you,come and share your story and learn what to do with hidden reviews and how to leverage Yelp to increase sales for your business.

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