How to increase engagement with hot spots
I’m always on the hunt to find new ways to create engagement ,and lately, I’ve been obsessed with Hotspots.
What are hotspots?
Hotspots are clickable objects in a video or image, that allow you to customize what happens when a viewer clicks. These hotspots are often linked to other areas of the website, a downloadable document, or any other place online.
Video hotspots are a way to create an interactive experience for the user. It’s a way to increase engagement and keep your audience from scrolling away.
Why should you use hotspots?
Hotspots can be used to:
- Increase engagement- visitors will spend more time on your website
- Lower your bounce rate
- Stay top of mind
- Grow brand awareness
- Generate more interest
3 creative ways to use hotspots
- Show additional info in the hotspot ( I showed a recipe)
- Show a video ( pop up)
- Add a product for sale and link it to the product or checkout page.
Below is an example of hotspots ( animated circles) within an image. ( my typical morning breakfast)
Hi guys, I'm Nicole, your digital marketing instructor. 🎯I teach you how to use personalized, interactive ,and scroll- stopping digital marketing strategies to create engagement.